Trump’s new “Make America Healthy Again” (MAHA) campaign is reframing meat and dairy as patriotic health foods, despite negative consequences for human health, the environment, and the farmed animals. Industry groups like the National Cattlemen’s Beef Association are already celebrating it, as it's funneling more sales into the hands of industrial animal ag.

This raises two key questions:

1. Should the effective altruism / farmed animal community treat MAHA as a meaningful priority, given its reach and symbolism?
2. If so, how can we communicate effectively with MAGA-aligned audiences without alienating them further?

Context
MAHA’s strategy is straightforward:

• Begin with consensus (“junk food is bad”).
• Insert the agenda (“meat and dairy are health foods”).
• Attach to identity (“real American, patriotic, traditional”).

Meanwhile, Trump’s past bailouts directed billions to the largest meat and dairy producers, deepening the alliance between his administration and animal ag giants. MAHA feels like the cultural extension of that financial pipeline.

For those interested in more detail on MAHA’s ties to subsidies and industry influence, I’ve written a longer analysis here: [Substack].

Closing
I’d love to hear whether others think this deserves attention from an EA perspective, and if so, what strategies might actually reach people who find MAHA persuasive. Or, are other approaches more likely to be effective (at the policy level, for example)?