I started Good Impressions, which helps effective nonprofits and foundations scale using paid ads and SEO.
I think it's counterproductive to criticize organizations that are beginning to do more marketing/outreach. This type of criticism reinforces EA norms that it's good to build something, but not good to promote or talk about it. Those norms are a contributing factor to EA being so behind on this type of work.
We should be celebrating organizations that are making an effort on this and encouraging others to do more.
I totally understand the thinking here and agree it makes sense when you look at it at the individual level. But if you zoom out, the upshot of a community so focused on nitpicks like this is that people leading EA orgs are nervous to say anything about their orgs or work. This leads to research being under distributed, fellowships and courses being under subscribed, ideas largely staying within the community, etc.
EA orgs aren't going to get better at this work without making some attempts, and right now the incentives are so stacked against trying (because of the nitpick culture) that it's systematically neglected. I think BlueDot deserves a lot of credit for being willing to try new things.